The goal of LYSN Media Group is to train youth in a variety of aspects in the mass communication industry. To train youth to use tools of communication – writing, videography, video production, editing, reporting, graphic design, audio production, radio broadcasting, photography, and production technology.

The program is designed as a career development program for youth interested in future careers in mass communication and an alternative involvement in sports other than as an athlete. Providing the youth with the tools needed to reach their full potential.